SEO: SEO for Spring 2012
March 14th, 2012
So, what do we know right now about what is REALLY important in SEO to have each page in your website fully optimized? Here they are in perceived order of importance:
1. Content that is semantically connected. - In fact, it appears that it is no longer about the density and placement of the keywords or phrases alone, but how the words and phrases on each page is connected. A page STILL needs to be about one thing, but the substantive words used on each page need to relate to each other.
Google knows what words it wants to see. Go to Google and enter your search word or phrase preceded by ~ . E.g. a search for ~stove shows the words 'stove', 'range', cooker', and 'furnace' bolded in the first 2 pages of results. Those are the words your page can contain to be considered relevant to Google.
2. Title Tags. - But be careful not to over optimize them (My, how the SEO world changes). Take the 'honest' approach. A page about gas stoves may be titled "Gas stoves and ovens for sale in Chattanooga, Tennessee"
3. URL Keywords. - Yep! But do not overdo these either. E.g. gas-stoves-ovens-chattanooga-tennessee will work
4. Internal Links. - These are great when they make sense. E.g. It makes sense to link the word 'gas' on your 'gas stove' page to another page in your website that explains why gas burns. It dosen't make sense to link the word 'refrigerator' when talking about how our gas stoves can be purchased in several colors to match your refrigerator.
5. Video. - Google still LOVES video. Create YouTube channels, add and optimize your videos, and embed those videos in your website where they are semantically connected.
6. Blog. - That means your site is still alive, and it adds more indexable content that should follow the same rules as above.
Do those 6 things and your website is well on its way to search engine ranking success.
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Strategic Marketing: The Best Online Marketing Articles of 2011
January 13th, 2012
As online marketing info-junkies, we recently came across a compilation of the best online marketing articles of 2011. It is a LOT of stuff but indexed well so you will likely find much you can use or at least will find interesting. The article is HERE.
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Strategic Marketing: A Good Guide to Understanding QR Codes
January 3rd, 2012
I would love to be original but sometimes it is better to direct to an article that does the job.
So, here is "Top 14 Things Marketers Need to Know About QR Codes"
Stay tuned for our first 2012 Slice and Advice...Info coming soon.
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News Announcements: Prestigious Award for Williams Web Client
November 29th, 2011
We are very happy to announce that University Surgical Associates was awarded a Gold Marcom Award for their website - www.universitysurgical.com . There are thousands of medical websites and to be awarded a Gold award is a great honor. Congratulations to University Surgical Associates.
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SEO: Vid-E-O and Wordpress
October 5th, 2011
When our children were young we watched Sesame Street (I think it was) and occasionally there were some space aliens who would say "ra-di-o. yip, yip, yip. uhhuh, uhhuh." I always thought that was funny and would entertain my children with my rendition of it.
Now to inform (not entertain) you with something similar - "Vid-E-O"
It appears that the latest round of Google updates has given even more weight to well tagged and placed video. We have been noticing video's ascension for some time now and it looks like it is escalating. That makes sense because with our high bandwidth today, people want video and Google has always said that they are trying to deliver the content that people want in their search results.
So, the takeaway is obvious. If it fits, get some video on YouTube and embed it in keyword rich pages on your site, and ostensibly you will see improved rankings on Google.
On another note, I saw an article about how Wordpress is not the best choice for SEO results. The logic made sense. So many of the content farm websites that are being used to spoof search engines today are built on Wordpress, because it is easy to setup and theme and build those deceptive sites quickly and easily.
So, it makes sense that search engines would be on the lookout for those deceptive sites and one thing they look for is the platform it is built on. So, the article said - use an alternative that is not under such scrutiny. Of course we recommend SiteNow :)
Until next time...
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